When you franchise with Goldfish Swim School, you’re not just starting a business — you’re joining a team.

One of the greatest advantages of owning a franchise is having built-in support from people who’ve done it before — and at Goldfish Swim School, we take that commitment seriously. From the moment you sign your franchise agreement to opening and operating your first location (and beyond), we’re with you every step of the way, providing the guidance, tools, and systems to set you up for success.

Laying the Foundation: Real Estate, Construction, & Grand Opening Support

Your journey starts with our experienced real estate and construction team, who will help you:

  • Identify a high-potential location using market data and demographic insights
  • Navigate the build-out process efficiently
  • Design a facility that reflects the Goldfish brand experience and maximizes family appeal

Once your space begins to take shape, we’ll help guide you on how to generate buzz with pre-opening marketing strategies, including:

  • Grassroots community outreach
  • Digital and social media support
  • Local partnerships and event planning

We know how to open strong — and we’ll equip you with the momentum to make a splash right away.

Franchise Training that Equips You for Success

Our robust franchise training program is designed to set you up for success. We teach you how to run every aspect of your swim school, including:

  • Hiring and building a high-performing team
  • Delivering an everyday golden experience
  • Managing financial performance
  • Executing local marketing campaigns
  • Ensuring safety and compliance with our trusted protocols

No aquatics experience? No problem. We’ll give you the knowledge and tools you need to operate confidently.

Ongoing Franchise Support that Grows with You

Support doesn’t stop after your doors open. At Goldfish Swim School, we’re invested in your long-term growth. Our franchisees receive continued guidance from:

  • Franchise Business Consultants who provide operational support and insight
  • Marketing experts who help you plan and strategize
  • On-demand learning tools and a comprehensive resource library

We also host:

  • Annual conferences
  • Peer networking events
  • Regular performance check ins

These touchpoints ensure you stay connected, inspired, and aligned with best practices in our system.

Built to Scale: Supporting Multi-Unit Franchise Growth

Three-fourths of our owners are multi-unit owners. Our model is designed for scalability, with systems and processes that allow you to grow with confidence.

We make it easier to:

  • Replicate success across new territories
  • Leverage operational efficiencies
  • Build strong leadership teams that support expansion
  • Make a greater impact in more communities

At Goldfish, we believe that when franchisees expand their growth,, our entire brand grows stronger.

Ready to Build Something Bigger than a Business?

With unmatched franchise support, a proven business model and a mission that makes a difference, Goldfish Swim School offers one of the best franchise opportunities in the children’s services space.

If you’re looking for a scalable, supported, and meaningful business, we’re ready to help you dive in.